Google Analytics Help – What can do?

Google Analytics – A tool given from Google, It generates details statistics about a website’s traffic and traffic source. You can easily track your website’s traffic sources once account is set up for your website.

What can we do with Google Analytics.

 

•  Build your audience – Google Analytics shows you the full audience picture across website, ads, videos, tablets, smart devices and social network. Thus makes it easier to serve present customers and find new ones.
  
  
• Know your audience – Different people think differently. Google Analytics helps you analyze traffic visitor, visits and draw whole picture of your customer & audience and their needs.

 

• Track the customer path - Visitor Flow, Traffic Sources, and Site Usage can help you to track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.
  
  
• See what people want - Who people give you better results? You can find out with tools like In-Page Analytics, which lets you make a visual representation of how visitors interact with pages of your website. Learn what they're looking for and what they liked. After that tailor all your marketing activities — from your site to your apps to your ad campaigns — for maximum impact.

Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates

Since Google’s “Florida” Update of November 2003, the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates.

Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used periodically, and when sites are hit by it, they retain a massive penalty until they clean up their spam problems. Then they have to wait until the next time the Penguin filter is run. If Google’s filter likes what it sees, the sites have their penalties lifted.

Publishers put in the Penguin penalty box by the Penguin 2 update in 2013 had to wait a full year until Penguin 3 was released last October, for a chance at escaping. But since then, there have been at least three further Penguin updates by the way Search Engine Land counts. And most important, these have happened from Thanksgiving onward — violating the “no updates during the holiday shopping season” rule.

Again, on multiple occasions, Google has said it tries to avoid updates during holidays, such as in 2011 and 2013.

Google called the Thanksgiving Update part of the Penguin 3.0 rollout, suggesting that this was part of the process that was still continuing. However, updates rarely take so long — in this case six weeks — to launch. And they rarely cause fluctuations toward the end of a rollout. That’s usually the hallmark of a change to the filter, of a new update happening.

That’s why we’re giving all of these point numbers. We’re also trying to get Google to confirm the last two and will update, if we hear. Meanwhile, here’s the current Penguin Update schedule:

• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
• Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
• Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports)
  
  Source : SearchEngineLand.com

Increased rewards for Google’s Web Vulnerability Reward Program

Our vulnerability reward programs have been very successful in helping us fix more bugs and better protect our users, while also strengthening our relationships with security researchers. Since introducing our reward program for web properties in November 2010, we’ve received over 1,500 qualifying vulnerability reports that span across Google’s services, as well as software written by companies we have acquired. We’ve paid $828,000 to more than 250 individuals, some of whom have doubled their total by donating their rewards to charity. For example, one of our bug finders decided to support a school project in East Africa.

In recognition of the difficulty involved in finding bugs in our most critical applications, we’re once again rolling out updated rules and significant reward increases for another group of bug categories:

• Cross-site scripting (XSS) bugs on https://accounts.google.com now receive a reward of $7,500 (previously $3,133.7). Rewards for XSS bugs in other highly sensitive services such as Gmail and Google Wallet have been bumped up to $5,000 (previously $1,337), with normal Google properties increasing to $3,133.70 (previously $500).
  
• The top reward for significant authentication bypasses / information leaks is now $7,500 (previously $5,000).

Source : http://googleonlinesecurity.blogspot.com/2013/06/increased-rewards-for-googles-web.html

About Data Highlighter

Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively -- and in new ways -- in search results and in other products such as the Google Knowledge Graph.

For example, if your site contains event listings you can use Data Highlighter to tag data (name, location, date, and so on) for the events on your site. The next time Google crawls your site, the event data will be available for rich snippets on search results pages:

Note that Data Highlighter can only access pages that have been crawled by Google recently. If Google hasn't crawled or can't crawl some of your pages, such as pages behind sign-in forms, you can't use Data Highlighter for those pages.

Source : http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2692911